What We Do at Rave Communications
Compelling Copy. Superior Design.
Better results for you.
At the heart of it all, thats what were about.
Ideas and strategies that position your product in new and exciting ways against your target audiences.
Copy that reaches people where it counts, at the emotional level, where we answer the most important question they have Whats in it for me? in a way that connects your product to their needs and compels action.
Design that elevates perceived value and raises you above the clutter.
Were about helping you define your brand that unique collection of characteristics that makes you different and better than everyone else and communicating it to the marketplace clearly, consistently and convincingly.
We measure the success of our work by the same standard that matters for you. Results. Not creative awards (although weve won a bunch), nor a thumbs-up from our fellow practitioners (we even get those), but whether or not weve helped you gain market share, or generate trial, or convert prospects into customers.
Man, we love what we do. And at the risk of sounding immodest, were pretty darned good at it.
Before you conclude were a creative boutique, the principals at Rave Communications have advertising agency experience spanning nearly a quarter century each. We can do all the things for you youd normally expect of an agency, from expertly-assembled and tightly-negotiated media plans, to broadcast production, print management, assistance with all aspects of trade shows
the works. You can see a list of our services on the right-hand side of this page.
Heres where were not like an agency:
We dont have that agency attitude. You know the one were talking about, where you almost feel like youre working for them, and not the other way around. We dont have much patience with that stuff. We like what we do, we like doing it for clients who recognize good work and value what it can do for their businesses, and we dont take ourselves too seriously. If you prefer to have attitude thrown at you, we can give you a list of agencies as long as our arm where youll find bucketsful of it.
Search the place from top to bottom, you will not find a mountain of overhead we need to support at your expense. No assistants-to-the-assistant, no group managers, no in-house broadcast production facilities, etc., etc. Places that have those things have to feed that beast, and they often do it by selling you programs and services that arent in your best interest.
No Creative for Creatives Sake. Ever. No high school-level, cutesy headlines in place of carefully crafted ones meant to accomplish specific objectives. No prima donna touchiness about how special we are. Benton & Bowles said it best: Its not creative unless it sells. We believe that.
This has us verging over into philosophy (although that term is overused in our industry), so this is a good place to tell you
What Were About
Doing great work for great clients is what brings us back through the doors every day. We really do give a damn. You were smart enough to hire us. Were going to do our level best to make sure that was one of the best decisions youve ever made.
Competent is just the starting point. You can get a brochure done at one of those copy shop/quick printers/overnight delivery places. Technically, it will be a brochure. There will be words on paper. Maybe even some photos. Odds are, if it does anything to differentiate you from your competition, it will be in a bad way.
Quality counts. Do we really need to explain this one?
puzzel_piecesWere not a match for everyone. For most clients, we do our best work inside the agency-of-record relationship, with the 12-month marketing communications plan guiding our mutual efforts. And thats usually whats best for them, too. (There are exceptions to the agency-of-record guideline One in particular is the work we do for direct marketers.) That doesnt mean we dont do project work we do, and wed love to hear about yours. But the agency-of-record relationship is the only way we can guarantee well be properly staffed and scheduled to do superior work on your behalf, in the most cost-effective manner possible.
We work only with clients confident enough to be consulted. The best work comes out of an agency-client relationship where the agency and client are in balance on the Consultability Index. Too far in either direction where either the client isnt consultable at all, or at the other extreme, where the client simply nods their head up-and-down and has no input or perspective and the work suffers. The best results come from a true partnership, all of us bringing our talents to the table focused on one thing: Your success.